SEMIOTICS- TWITTER

Social Networking has become a massive part of both communication and marketing. It has become extremely important for these companies to make sure that their brand not only stands out and is eye catching, but also connotes the right message and ideology. The Twitter emblem can be seen as a strong representation of not only this company, but the use of the bird being a connotation for the way in which messages are sent back and forth. Throughout history birds have been used as messengers, not only as messengers, but important ones. This gives the viewer the impression that their messages can be sent directly to the person they want, and yet at the same time, there is also the message of freedom of speech. Birds are not only seen as messengers, but seen as a sign of peace and with this comes, freedom of speech. The semiotics then connote that the users are not restricted by what they can say and have the freedom of speech. However, the logo also follows a pattern seen in most social network symbols these days, and this is the dominant use of the colour blue. The same colour scheme of black, white and blue can be seen on different social networking sites such as Facebook, Myspace and Tumblr- connoting the connection between these sites furthering the concept of communication.