RANKIN- VIDEOGRAPHER AND PHOTOGRAPHER

Rankin has become one of the most celebrated photographers and videographers within contemporary art. Having worked with the likes of The Rolling Stones and Queen Elizabeth II, Rankin has developed the standards for editorial photography. Having began work as a photographer when in university, Rankin would later develop this passion of imagery in to one of the most important journals in fashion, creating DAZED & CONFUSED magazine. The use of nature can be seen in most of Rankin’s fashion work, and it can either be to obscure the image, or whether it is to represent the natural side of things. For example Rankin used the colour white frequently throughout his campaign ‘Dove: Real Beauty’, where he photographed and also filmed women with different types of bodies, to encourage confidence. Rankin often uses a studio setup, whether it is in a studio or on location- something that can be an influence within my own work because of the way in which it will allow me to create editorial standard photographs no matter what type of photography I am working with. As well as being an editorial photographer, Rankin is also a videographer, having created music videos for the likes of Example and Marina & The Diamonds. In all of his videos he looks at the concept of fantasy and horror, of which he then still combines with the same styling as fashion photography.